Thanacare

Thanacare is a an integrated end of life care platform that strives to scale end of life care and advance care planning (ACP) through a patient-centric platform

We partnered with Thanacare to design and build a HIPAA-compliant platform with a more human approach that eases the end-of-life decision-making process for its users.

Streamlined Onboarding Experience

Redesigned the onboarding process to enhance user engagement and reduce drop-off rates. Implemented a clear and intuitive user flow, resulting in a 40% increase in user sign-ups within the first month of launch.

Improved Information Architecture

Implemented a user-centric categorization system that organized complex medical information into intuitive sections.

Enhanced Mobile Responsiveness

Led the mobile optimization efforts, ensuring a consistent and delightful experience across various devices.

Outcomes

+ Designed and delivered a new interface and streamlined user experience

+ Improved conversion rates by optimizing user flows and information architecture